Survey Says Moms Want In-Person Care with a Side of Digital
Healthcare has been shifting towards a more consumer-friendly experience and the pandemic prompted a fast roll-out of virtual care. Seeing the benefit to patient engagement, treatment compliance and patient retention, digital health smashed investment records during just the first half of 2021 with a record $14.7 billion, already more than was raised in all of 2020.
To better understand how time and COVID-19 have shaped digital health attitudes, Xealth commissioned a survey among more than 1,000 U.S. women who are new or expectant mothers. A majority (57%) of these moms have a more favorable opinion of digital health since the pandemic began.
Looking Deeper:
- Telehealth appointments with their doctor increased 540%
- 83% of survey respondents had in-person visits with their doctor
- A surprisingly high number of people name Zoom as a digital health company
Digital health tools moms have now started using:
- Patient portal (31.3%)
- Telehealth visits (33.7%)
- Mobile apps (23.8%)
- Medical device to monitor at home (10.7%)
The widest gaps in patient expectations versus current state exist related to:
- Price transparency (97.6% difference)
- Virtual monitoring/tracking tools (62.5% difference)
- Electronic refill of prescriptions (58.7% difference)
Opportunities for hospitals to improve the digital health experience:
- Use digital health to expand services and deepen engagement
- Adjust for enhanced patient experience
- Listen to patients’ digital health needs
If interested in receiving the 2020 digital health report, please email bizdev@xealth.io.
