Xealth, a leader in enabling digital health at scale, today announced recent survey findings that examine the digital health expectations of new or expectant mothers compared to the services received from healthcare providers. The last few years have seen a movement towards offering patients a more consumer-friendly experience, with significant investments made in digital health. This new experience can assist with patient engagement, treatment compliance and patient retention.
According to the Project Beyond survey1, commissioned by Xealth in partnership with Sid Lee and conducted among nearly 1,000 U.S. women who are new or expectant mothers, a majority (53%) who are familiar with digital health see online information as a key factor in choosing a hospital.
Key findings include:
- Digital tools rated most important to patients: online access to medical records (61%), online payment tools (57%), online scheduling (52%) and electronic refill of prescriptions (51%);
- Digital tools most offered by hospitals: online payment tools (45%), online access to medical records (39%), online education and information (31%), and online scheduling (29%);
- The widest gaps exist related to electronic refill of prescriptions (51% find this important vs. 23% actually can), online scheduling (52% vs. 29%), and price transparency (30% vs. 8%); and
- Comments about what hospitals can do to improve the digital health experience involved providing greater convenience, creating patient communities, improving education and increasing transparency.
“Digital connections have permeated almost every industry except the most important one – healthcare. Until hospitals and patients get on the same page for basic transactional services, the true potential of digital health outcomes is going to be held back. The results of this survey show that most of the digital experiences that patients want from their healthcare providers will enhance their relationships with doctors. There is a significant opportunity for hospitals to fill this need for patients, while helping define what successful digital health means.”
Mike McSherry, CEO and co-founder of Xealth
Other notable findings:
- Nearly half of respondants (47%) expect some form of digital interaction with their doctor; and
- Nearly 30% of respondants answered “I don’t know” when asked what the definition of digital health.
“We’re interested in how specific communities are engaging with digital health tools and how those tools impact their health experiences and choices. This survey captured the perspective of new or expectant mothers, most of whom belong to the digital native Millennial and Generation Z cohorts. As they look to manage growing families and aging parents, their expectations for a digital health experience will only continue to rise.”
John Breen, Executive Director of Health Strategy at Sid Lee
Access Sid Lee’s full report and infographic here.
This survey was conducted online within the United States by Sid Lee on behalf of Xealth from February 04-11, 2020 among 932 adults ages 18 and older who are new or expecting moms. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
About Sid Lee
One of the most multidisciplinary creative companies in the industry, Sid Lee is a collective of makers and thinkers who use the power of collaboration to create work that matters. Based in Montreal, Toronto, Paris, New York, Seattle and Los Angeles, our work ranges from advertising to branded content, digital solutions to design & branding, architecture & retail design to social media and from analytics to experiential platforms. Using deep strategic insights, we seek to strengthen our understanding of human behavior while embracing change, technology and innovation. A creative business ally, we have achieved international recognition by designing brand experiences rooted in people’s cultures and everyday lives for some of the industry’s most progressive clients.
Offering fully integrated solutions across the globe, Sid Lee is a member of kyu, a collective of top-tier global creative companies including IDEO, SYPartners and Digital Kitchen established by Hakuhodo DY Holdings, the second-largest agency network in Asia. Together we propel our belief that creativity has the power to move the economy and society forward. Sid Lee also imagined C2 Montreal, one of the largest innovation conferences in the world.
Xealth scales digital health programs, enabling clinicians to integrate, prescribe and monitor digital health tools for patients to drive engagement and utilization. Through the secure Xealth platform, clinicians can find and order the right digital health tools and programs for patients direct from the EHR workflow, send these digital health orders to the patient’s email or patient portal, and then monitor activity. Xealth spun out of Providence St. Joseph Health (PSJH) in 2017, and investors include Atrium Health, Cleveland Clinic, MemorialCare Innovation Fund, McKesson Ventures, Novartis, Philips, and ResMed as well as Providence Ventures, UPMC and the Froedtert and Medical College of Wisconsin Health Network.
1 Survey conducted online within the United States by Sid Lee on behalf of Xealth from February 04-11, 2020 among 932 adults ages 18 and older who are new or expecting mothers. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.