When patients are overdue for care, timely outreach makes it easier to get them back on track
One health system wanted to re-engage patients who were overdue for preventive care across five areas—including valuable specialty procedures and wellness visits.
Xealth enabled the organization to automate targeted outreach and direct patients into self-scheduling workflows, helping close care gaps while supporting patient volumes and operational efficiency.
The health system needed to reach specific patient populations who were overdue for preventive appointments.
Existing EHR workflows were already being used to identify and contact patients with care gaps, but the organization wanted a more efficient way to prompt patients to take action.
Using Xealth, the health system automated email outreach to targeted patients who were overdue for care.
Digital engagement directed patients into a self-scheduling workflow, making it easier for them to act on reminders while reducing scheduling-related phone calls for clinical staff.
Initial outreach to 53,000 patients resulted in a 38% patient engagement rate, exceeding the response rate reported in comparable preventive care outreach research.
The campaign generated an increase in appointments across the targeted areas, helping the health system address care gaps, while creating opportunities for additional specialty and wellness visits.
The initiative also reduced administrative burden by directing patients into self-scheduling workflows rather than relying solely on staff-assisted scheduling.
