Increasing screening visit volume using Digital Care
Patients know about the importance of regular mammograms and colonoscopies, but these procedures are often seen as non-urgent, with delays in scheduling and frequent reschedules. The Community Medicine group at UPMC needed a way to easily persuade their patients to sign up for these important screenings, and remind them to follow through with their appointments.
UPMC evaluated the process to schedule a screening through a patient experience lens, with a view to making the process as easy as possible, starting with scheduling. UPMC identifies patients who are overdue for these screenings and Xealth automatically emails these patients with a link to schedule a visit, alongside educational content videos about the value of this regular health maintenance. Patients engage with this content more than 50% of the time and watch the educational video 25.2% of the time. Between 10-15% of patients click through to schedule the appointment, resulting in thousands more visits scheduled.
