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Timing helps patients kick the tobacco habit

Intervention timeliness key for Duke Health in driving patient engagement

Challenge

With a quit smoking rate of 39%, Duke Health has one of the most successful tobacco cessation programs in the country. To further improve health outcomes, Duke was looking for more ways to make patients aware of this offering.

Solution

Duke leverages Xealth to automatically send a video explaining the benefits of smoking cessation to all patients who were identified tobacco users. At the conclusion of the video the patient is asked if he or she is interested in receiving a call with additional information.

When a patient responds “yes,” Xealth notifies the tobacco cessation team through an in-basket message so someone can reach out to the patient while the topic is top of mind. Duke notes that patients who responded “yes” are 20% more likely to attend the first appointment.